Evaluation -Question Five -How did you attract/address your audience?

to attract the right audience, we checked out other films that had a similar storyline or genre. We used a setting that was noticeable and could be recognised giving the audience a connection to the film giving them an external view on the film, using Heygate estate in Elephant & Castle as the setting was a good way of making the zombie scenario come to life because its an abandoned, run-down estate with broken windows and boarded doors showing a tragedy thats happened. When people have lived on the Heygate Estate in the past or visited it you feel trapped but alone because of the large size and long roads. This gave them an understanding of how the actors felt. Instead of using people who would be seen as a person/ people of higher authority we used characters that were civilians giving the audience another connection to attract their attention.
Another way we attracted the audience was by using the genre of 'horror' and using the idea of a zombie invasion, The thought of a zombie invasion gets the audience to use their imagination to picture what they'd do it that situation. Whether they'd run or stand their ground rebel against the zombies. With this in mind people are more attracted to the film and they are eager to see it. Zombie are wired creatures and hard to understand making the audience excited to see what the director has done with the situation.
Using a rating of 15 addresses the audience and warns them of whats ahead this could also be a way of attracting the audience whether they are younger and yearn for a piece of the action or older and they want to be involved in a film that isn't going to be predictable or have a happy ending and have a caple living happily ever after it will give them a change and take them to sit comfortable zone giving them a craving therefore attracting them to see the film and films of the genre and of the same director.